We're golfers. We care. We make a good product that we're always trying to improve at a price that makes sense for the average golfer. On our old model, the battery compartment sucked. It was difficult to open, difficult to put a battery in and prone to having the spring break due to lateral force. People complained, we listened and put in a simple and easy water tight battery compartment. Our instructions sucked. We gave our units to non-golfers . We took that feed back and gave it to a designer. She designed Infographics to make our instructions clear and simple to understand. Our case is dull and boring? We contracted with US manufactures to custom make a hard sided zipperd option that will attach to any bag or cart. We have over 10,000 satisfied customers. We offer the best Warranty and Replacement Service in the industry... and it's not even close. We're not perfect, no manufacturing process is, but we'll do whatever it takes to get it right. That's our hallmark. We're small. We're nimble. We are available and believe first and foremost in customer service. If somethings wrong, we'll fix it.