Familiarity and Consistency: Your newborn craves familiarity. Constant changes in environment make even the most calm little one's struggle. Due to the convenient and portable nature of the Style Life Shoulder Bag, you can provide your child the opportunity to remain in familiar surroundings without compromising your daily plans or their comfort. It's a win-win!  Ergonomically designed to care for your baby's spine. Multi Functional and Portable : Use the infant lounger as a bassinet for a bed, travel bed, newborn pillow, changing station or move it around the house for lounging or tummy time, making baby feel more secure and cozy. The lightweight design and easy-to-use package with handle make our in-bed bassinet a portable baby product worth having, providing a familiar environment to rest and play wherever they go. Comfort and Safe Naps: Your newborn will feel comfortable and safe in our soft portable lounger. The secure environment will allow your baby to have a calm and wholesome rest. It aids with the common newborn sleep issues like wanting to sleep in a parent's arms or frequent irritability. Portable and Compact: The product easily folds into the form of neat shoulder bag which is great for traveling and when you're on-the-go or when the baby goes to spend a night at Grandma's