Why You'll Love It •This palette is loaded with nine shadows—the ultimate day-to-night eye color wardrobe. •It includes mattes and shimmers, all of which are super pigmented. •The creamy powder formula blends like butter. •The compact palette comes with a large mirror, which makes application on-the-go so easy. •The color story is perfectly curated to make creating cohesive looks a breeze. •Huda Beauty is a female founded company started by makeup artist and beauty influencer Huda Kattan.