What it is: A first-of-its-kind smart straightener that predicts your hair needs, adapting to ensure the optimum styling temperature at all times for ultimate results with less breakage and more color protection.  Key benefits: - 70 percent less breakage  - Two times more color protection - 20 percent more shine If you want to know more… Ultra-zone with predictive technology is the latest breakthrough in heat styling which guarantees homogeneous heat across the whole plate, allowing consistent beautiful results in one stroke. The heat is monitored 250 times per second so that it’s constantly at the optimum 365°F styling temperature for even healthier hair. It personalizes power with its predictive technology, which recognizes the thickness of your hair and the speed at which you are styling and adjusts accordingly—so you get unbeatable results quicker and personalized to you!