$250 brand new. And around $99 used on eBay. This one hasn’t been used more then 10 times and less then half the price of the same item listed every where else. 1.25″ Plates Size – Can be used on all hair types and textures including, normal to wavy hair. 460°F Temperature- Plates heat up to 460°F for quick styling. Temperature Control – For a variation in hair types and styling options. Negative Ion Technology – Creates negative ions and infrared heat waves, eliminating static while sealing the cuticle. Ceramic Plates – 100% Ceramic plates reduce heat exposure. Dual Voltage – Dual voltage is ideal for traveling. Floating Plates Technology – Benefits of floating plate technology adds for a variety of styling options. Far Infrared Technology – Efficient heating method which is gentler to hair. Swivel Cord – 360° degree swivel cord eliminates a tangled cord.