RETAIL: $79.99 The easiest way to make great-tasting coffee is with the Mr. Coffee Easy Measure 12-Cup Programmable Coffee Maker. It features an easy color-coded measuring system on the scoop, carafe and water reservoir, making it simple to add the right amount of coffee grounds and water for delicious coffee every single time. Watch product video here. PRODUCT FEATURES 2-step Advanced Water Filtration System reduces impurities like calcium and chlorine for even better-tasting coffee (replacement cartridges sold separately Blooming feature presoaks the coffee grounds for a fuller flavor and an even better taste Illuminated 4-Hour Freshness Indicator tells you how long it’s been since the coffee was brewed Brew Now and Brew Later options for coffee when you want it Grab-a-Cup Auto Pause lets you drink a cup before brewing finishes Large brew basket holds 25% more grounds than comparable Mr. Coffee 12-cup coffee makers