MSRP $260 plus tax. Skin Research Institute Hair infrared steam Iron. Brand new in box. The revolutionary new flat iron that uses the power of steam and infrared to help reduce frizz for silky, smooth styles Made by the Skin Research Institute(SRI). Infrarose Steam Styler - Dual Voltage - Infrared Light - Steam Technology to Help Retain Moisture - Add Texture and Shine - All Hair Types - Reduced Straightening Time Helps Reduce Frizz: The steam helps tame frizz and flyaways, leaving your hair looking smoother and more polished. Supports Healthy Styling: The infrared technology used in our steam straightening flat iron penetrates deep into your hair cuticle, sealing in the hair's natural moisture and adding silky shine. This results in healthier-looking hair and helps reduce the risk of hair damage and breakage that can occur with traditional straighteners. Helps Retain Moisture: A steam straightener uses water to generate steam infused into your hair during the straightening process. The steam helps retain moisture, preventing your hair from becoming dry and brittle, leaving it healthier and more vibrant. The floating plates on the Infrarose Steam Styler ensure smooth and seamless gliding through your hair, preventing snagging or pulling for a comfortable and hassle-free styling experience. Easy to Use: The steam helps to glide the flat iron through your hair more smoothly, making it easier to use and reducing the risk of snags or tangles.