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$2,000

original vintage advertising poster for Copertoni Impermeabili Ettore Moretti

Posted 3 days ago in St. Helens, OR

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Justin Morton

Justin Morton

Joined Aug 2017

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original vintage advertising poster for Copertoni Impermeabili Ettore Moretti

Additional images

Description

Year of Production: While some sources date similar Metlicovitz designs for Moretti to the 1920s, this specific "horse and wagon" design is widely attributed to circa 1933. Artist: The artwork was created by Leopoldo Metlicovitz (1(contact info removed)), a prominent Italian graphic artist and illustrator. Purpose: It was produced for the Milano-based company Ettore Moretti to advertise their "waterproof tarpaulin" covers (Copertoni Impermeabili) for goods. Location: The poster includes the company address: Milano Foro Bonaparte, 12. Design: The striking graphic image shows a horse-drawn cart with its load covered by a massive tarpaulin. The reflection in the ground below shows heavy rain, illustrating the product's effectiveness. Value: An original, large-format, linen-backed version of this poster in good condition can be valued by collectors and merchants Posting condition kept in climate controlled area 2000$obo

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Details

Condition

Used (normal wear)

Color

Multicolor

Original Or Reproduction

Original

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