1940's Vintage Royal Crown RC Cola metal serving tray.

Original Or Reproduction

Vintage original

Status

Retired

This tray is one of the originals with fantastic patina to highlight its age. No rust, bends or chips. The oval-shaped metal tray features a classic RC Cola advertisement with the slogan "BEST BY TASTE-TEST" at the top. The central design showcases a bottle of Royal Crown Cola flanked by two dancing ladies, a common motif in vintage advertising of the era. Manufacturer: These trays were commonly made by Fabcraft Inc. in Frenchtown, NJ, USA. Era: While the exact date isn't on the tray, the style of the advertisement, particularly the "Dancing Ladies" motif and the "Best By Taste-Test" slogan, is consistent with RC Cola's advertising campaigns from the mid-20th century, likely the 1940s or 1950s. Collectibility & Value: Vintage RC Cola trays like this are sought after by collectors of soda advertising memorabilia. Their value depends on factors such as condition, rarity, and specific graphics, with similar trays appearing on online marketplaces. Historical Significance: RC Cola was known for its innovative marketing, including being the first major cola brand to offer blind taste tests and to nationally distribute soft drinks in cans and sixteen-ounce bottles. The "Best By Taste-Test" slogan on your tray directly references these pioneering taste tests.