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Seller profile

Sunrise Ford Company

Sunrise Ford Company

4.4

(Google reviews)

Verified Auto Dealer

Business Information

  • Fort Pierce, FL 34982, USA

  • Open today

    Hours 8:30 AM – 8:00 PM

    • Monday

      8:30 AM – 8:00 PM

    • Tuesday

      8:30 AM – 8:00 PM

    • Wednesday

      8:30 AM – 8:00 PM

    • Thursday

      8:30 AM – 8:00 PM

    • Friday

      8:30 AM – 8:00 PM

    • Saturday

      9:00 AM – 7:00 PM

    • Sunday

      11:00 AM – 5:00 PM

Business description

About us

Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!
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Google reviews

  • Edison was just spectacular! He took me on a test drive and did a very thorough job of explaining the vehicles key features. He then helped me through the sales process and made it so easy. I will definitely be coming back to him. Lauren the finance manager was also so great. She kept everything smooth and simple and had me outta there in 20 minutes. Loved that. Thanks Sunrise Ford!

  • Olivia was personable and easy going. No high pressure sales here. We told her what we were looking for and she accommodated hassle free. Easiest vehicle lease and car deal we've ever done. Lauren closed the deal smoothly and seamlessly with no pressure or problems. Would recommend Olivia and Sunrise to family and friends. Love the Maverick by the way. Can't even hear it running. What a smooth,cool vehicle. We've wanted one since Cramer on CNBC bought and raved about his.

  • Warning to Ford Owners 🚨 ⚠️ Poor Service & Vehicle Damage! Avoid Sunrise Ford Fort Pierce. My vehicle went in for its first service and came back damaged—multiple times. Advisor Cristine Clossett mis-documented -all- issues as "customer advised issues" when she knew the damage reported in subsequent work orders was caused by dealer mechanic. She refused to provide copies of intake paperwork until job is done every single time, until I caught the shady pattern.This isn’t “customer error.” It’s dealer negligence and possibly warranty fraud. Each additional “courtesy fix” was for damage caused by dealership mechanic and should have been documented as such at intake. And the last one has not even been fixed yet. Management (Steven Neidhardt) attempted to deny responsibility despite their own intake video proof Sept 29 showing that the vehicle didn't have any damage at delivery. After he sent Cristine to fix the second issue she created a work order but because I confronted him and his mechanic, parts were never ordered, communication throughout the original repair process was poor to nonexistent, and I was even threatened when I questioned Steven about the parts to fix the damage left he said he wouldn't fix my car and would send me to another dealership and not pay for the damage his dealership did. Possible warranty fraud—Ford should audit this dealership immediately. Audit Audit Audit Look for damage by dealership, AND advice by mechanic disguised as "customer advised issues" in -every single order-(mechanic told me to change my hardness for my vehicle charger based on codes he saw on his end that could cause a "fire" I've never had issues with charging before) they disguised and documented as "customer advised issues charging" . All damage the mechanic did during the process that dealership did fix they documented as "customer advised damage" instead of dealership damage, as well as the work order for the last damage they did that they have not fixed. Shameless. My experience: 1. Negligent & misleading service: The service advisor misdocumented issues (“customer advised”) on everything!, refused to provide intake paperwork, and provided inconsistent communication throughout repairs. 2. Vehicle damage during service: Each visit returned the car with new problems — loose door panel, deformed rubber seal, scratched tint, and broken fender reattached with an aftermarket yellow clip. 3. Misrepresentation & poor accountability: Management repeatedly tried denying mechanic caused the damage until they saw their own intake video evidence showing the condition of the vehicle on Sept 29 when intake took place, then contradicted themselves about parts orders and timelines. 4. Threats and lack of transparency: The service manager Steven Neidhardt threatened to “send me to another dealership” if I kept “giving problems,” (like they aren't ones holding my car hostage when they fix one part and break another one) while failing to provide proof with dates of parts ordered to repair the damage yet to be fixed. Walked away telling me "good luck with your photos". 5. Possible warranty fraud & legal violations: Behavior potentially violates Florida Statute §501.976, Magnuson-Moss Warranty Act,as dealer-created damage was billed under warranty repairs and disguised in work orders as "customer advised" Because of Steven' and Cristine's, and their Mechanic actions. After a month of poor communication, new damage, my Mach-E damage (deformed rubber on passenger door and fender loose and clipped with an after market clip) remains unrepaired. I’ve owned Ford for a couple of years now, but this experience has completely eroded my trust. My next car will definitely NOT be a FORD. If you’re a Ford owner, document everything — take photos, demand copies. If I could give zero stars, I would. Update: I ended up taking the car elsewhere to replace the non oem part the technichian installed. After my review, they contacted me to let me know they now had the parts they damaged. Too little to late. Who knows what they had planned to damage next.

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