Seller profile

Sunrise Ford Company

4.4

(Google reviews)

Verified Auto Dealer

Business Information

Fort Pierce, FL 34982, USA
Open tomorrow
Hours 8:30 AM – 8:00 PM
- Monday
  8:30 AM – 8:00 PM
- Tuesday
  8:30 AM – 8:00 PM
- Wednesday
  8:30 AM – 8:00 PM
- Thursday
  8:30 AM – 8:00 PM
- Friday
  8:30 AM – 8:00 PM
- Saturday
  9:00 AM – 7:00 PM
- Sunday
  11:00 AM – 5:00 PM

Business description

About us

Sunrise Ford is proud to be a premier destination for Ford’s in the Sunshine State, happily serving thousands of customers since 1932 when a V8 Ford sold for roughly $400! Sunrise Ford is one of the longest-standing dealers in Florida and has grown immensely ever since its humble beginnings at the foot of the Citrus Overpass in downtown Fort Pierce. For almost a century, Sunrise Ford has grown to become an integral part of the Fort Pierce community and wishes to continue doing so in the future! Having started on the shoulders of 14 employees who worked out of a small building in downtown Fort Pierce — Sunrise Ford has grown into one of the largest dealerships on Florida’s Treasure Coast, with more than 80 employees! The dealership, conveniently located on 16 acres between Fort Pierce and Port St. Lucie, includes a spacious main facility with high-tech service and body shop departments. A separate building houses our used truck department, the largest used pickup sales destination in the area. While many of our core values remain the same, one thing has not, Sunrise Ford has consistently ranked as one of the highest volume and highest customer satisfaction dealerships in Florida! When Sunrise Ford opened its doors, Fort Pierce was a sleepy fishing and cattle town. World War II brought hundreds of Navy men to the area, who trained on Hutchinson Island to become combat divers, known as the Frogmen. Many of those veterans returned to the Treasure Coast to raise their families. Several remember that Sunrise Ford had the only tow truck in town and often rescued Navy vehicles stuck in the sandy dunes. After the war, the area flourished with a strong economy based on agriculture, tourism, and real estate development. Sunrise Ford grew with the community and built one of the first “green” dealerships in the state with solar panels, high-impact glass, and recycled materials. Its Internet Department attracts customers from several nearby counties due to its professional Ford-certified sales representatives and its huge inventory of cars and trucks. “If you don’t see what you want on our website, chances are our staff can locate it within 24 hours.” Sunrise Ford has also been fortunate to have a long-tenured staff that excels in both sales and service! We welcome all visitors from our beautiful Sunshine State and Treasure Coast, as well as those from out of the state!

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Google reviews

I had an excellent experience working with Jay during the purchase of my Ford F-150 and Ford Explorer. He was knowledgeable, professional, and took the time to answer all of my questions throughout the entire process. Jay made everything smooth and stress-free, and I never felt pressured. He worked hard to help me find the right vehicles and made sure I understood all of my options. I truly appreciate his honesty, patience, and dedication to customer service. If you’re looking to purchase a vehicle, I highly recommend asking for Jay. Thank you for making the experience a positive one! — Frankz Davila
We had a great experience buying our new truck! Edison was wonderful to work with, friendly, knowledgeable, and never pushy. Jay made the finance process easy and straightforward. We really appreciated how smooth everything went from start to finish. We love our new F-150 and highly recommend working with Edison and Jay!
A few weeks ago, we visited Sunrise Ford in Fort Pierce to view their inventory. During our visit, after some initial browsing, a salesperson named Edison approached us to inquire about the vehicle models we were interested in. Due to prior commitments, our available time was limited, so he provided me with his contact information to follow up if we decided to continue our vehicle search. As we were returning to our truck near the collision center at the back of the lot, Jamie and Emily approached us in the parking lot and kindly offered their assistance. I explained our purpose that day and mentioned Edison. Jamie assured us that Edison would be excellent in helping us. We returned an hour later to speak with Edison about our options. I was able to specify what we were looking for, and he found the perfect vehicle for us—remarkably, one that matched our initial request precisely. Once in the finance department, we met with Lauren, who guided us efficiently through the process, greatly enhancing our overall experience with Sunrise Ford. Over the years, we have purchased several new vehicles within Brevard County. However, some of the packages we initially purchased were voided when new dealership management took over. Additionally, there were delays due to out-of-stock standard tires and ongoing issues with the management of the service center at other dealerships. I had recommended these dealerships to others, but unfortunately, they encountered similar or worse issues. This is why I was particularly pleased with the professionalism and support from the sales, finance, and collision departments at Sunrise Ford. If you are considering purchasing a new vehicle, I highly recommend reaching out to Edison. You can expect excellent communication, persistence in helping you meet your vehicle needs, attentive listening without unnecessary pressure, and a much more positive experience compared to other dealerships.