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The E Myth Revisited By Michael E. Gerber
Posted 1 day ago in Montecito, CA
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Title: The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It Author: Michael E. Gerber Format / Edition: Used paperback Condition: Used – Fair Cover shows visible wear (scuffs, light creases or edge-wear) Spine may be bent or splayed (typical for used business books) No missing pages, no major water damage or crumble Description: This bestselling business classic is a must-read for entrepreneurs and small business owners. Gerber challenges the notion that because you’re good at the technical work of your craft, you’re automatically equipped to run the business around it. Key take-aways include: Identifying the “technician” mindset (doing the work) versus being the entrepreneur who designs and leads the business. The importance of building your business around systems so that it can run without being totally dependent on you. Showing the lifecycle of a small business—from startup “infancy,” to “adolescence,” to the “mature” entrepreneur perspective. This is ideal for anyone starting a business, already running one and stuck in the daily grind, or simply interested in building something scalable and sustainable.
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