global marketing and advertising: understanding cultural paradoxes
$50
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Posted 11 days ago in Corona, CA
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Details
- Genre
- Business & Finance, Educational, Ethnic
- Format
- Paperback
- Title
- global marketing and advertising: understanding cultural paradoxes
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Description
Cultural diversity influences marketing and advertising at all levels: consumer behaviour, research methodology, philosophies of how advertising works, advertising strategy, concept and execution.
All content is available to screen readers from the outset. The See more button is for visual users only to expose content incrementally that is already available to you