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Corporate Communication: A Guide to Theory and Practice 6th Edition by Joep Cornelissen (Author)

$40

Ships for $7.99

Posted 11 days ago in Corona, CA

Condition: Used (normal wear)

Listed in categories: Electronics & Media - Books, Movies, & Music - Books & Magazines

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Corporate Communication: A Guide to Theory and Practice 6th Edition by Joep Cornelissen (Author)

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Genre
Business & Finance, Educational, Economics
Format
Paperback
Title
Corporate Communication: A Guide to Theory and Practice 6th Edition by Joep Cornelissen (Author)
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Description

The Sixth Edition of Corporate Communication: A Guide to Theory and Practice continues to be the market leading text in its field, having been fully revised by the author to reflect new trends and developments in social media and to capture emergent topics such as CEO activism and corporate character and purpose. New to This Edition: A revised chapter on comm′s in the rapidly changing media landscape, incorporating new technologies and social media. Deeper coverage of key topics such as employee, crisis, and leadership communication alongside sustainability. New case studies with reflective questions to highlight the broad application of corporate communications. Corporations featured include: Apple, Facebook, Gilette, Lenovo and Nestlé. Corporate Communication is essential reading for students studying Corporate Communication, Organizational Communication, Strategic Communication, PR and Marketing Communications, as well as a valuable resource for reflective practitioners.

All content is available to screen readers from the outset. The See more button is for visual users only to expose content incrementally that is already available to you

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