Global Marketing 9th Edition by Warren Keegan (Author), Mark Green (Author)
$45
Ships for $11.99
Posted 10 days ago in Corona, CA
Condition: Used (normal wear)
Listed in categories: Electronics & Media - Books, Movies, & Music - Books & Magazines
Sold by
2-Day Purchase Protection
Items shipped through OfferUp come with a 2-day purchase protection.
Additional images
Details
- Genre
- Business & Finance, Educational, Ethnic
- Format
- Paperback
- Title
- Global Marketing 9th Edition by Warren Keegan (Author), Mark Green (Author)
Description
Familiarizes Readers with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors’ goal has been to write a book that’s authoritative in content yet relaxed and assured in style and tone. Readers have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.