paperback: Questionnaire Design 3rd Edition (new)
$15
Ships for $9.99
Posted 24 days ago in Hillsborough, NC
Condition: Used (normal wear)
Listed in categories: Electronics & Media - Books, Movies, & Music - Books & Magazines
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Genre
Psychology, Business & Finance
Format
Paperback
Title
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)
Description
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice) by Ian Brace (Author) softcover book in mint condition - see photos synopsis: Market research in business is changing. Questionnaire Design, fourth edition, delivers a complete handbook for the mounting challenge of acquiring more data in less time, generating an entire rethink on how data is collected. The growth in mobile devices is limiting the readability of traditional measurement tools, new consumer channels are altering access, whilst time spent answering questions is decreasing exponentially. This book provides practical guidelines to plan, structure and compose questionnaires across all industries and purposes, ensuring valuable data insights are captured with accuracy and efficiency. NOTE: Will not reply to messages trying to haggle. Can accept cash, ApplePay, Venmo, and PayPal. #qfs
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